Christmas jewellery traditions
The tradition of giving jewellery as a Christmas gift has deep historical roots, symbolising love, appreciation, and often family legacy, when people used the season to hand down heirlooms. Jewellery has long held special meaning across cultures where it was given to mark significant occasions and achievements.
During the Victorian era in the 19th century, the custom of giving jewellery at Christmas began to gain popularity, particularly among the British aristocracy. The Victorians were very sentimental and loved to give deeply meaningful jewellery such as lockets, brooches and cameos. During this time, jewellery became more widely accessible due to advances in metalworking and gemstone sourcing. This made it an affordable gift allowing jewellery to be accessible to all different sections of society.
As Christmas celebrations evolved in the 20th century, jewellery gifting expanded to a broader audience. Jewellers began creating pieces specifically for the holiday market, and advertising campaigns reinforced the romantic and sentimental value of jewellery as the ultimate Christmas gift. The post-World War II economic boom fuelled this tradition even further, making diamonds, pearls, and gold pieces popular choices for both men and women.
Today, giving jewellery at Christmas has become a cherished custom worldwide, signifying more than just luxury. A piece of jewellery given at Christmas often reflects the giver’s thoughtfulness, as each item—whether a pendant, ring, or bracelet—carries a story and meaning, particularly with antique jewellery.
Our favourite saying is ‘The Story…continued’! You are giving a piece of history as well as beautiful piece of jewellery.
Originally published in the Purbeck Gazette on 9th December 2024.
